Cluster Marketing Manager
White Lodging Services
November 2020 - Present
Oversaw the digital marketing of the public relations and marketing activities for the opening of the Moxy Austin-University and Canopy by Hilton San Antonio Riverwalk, and the re-opening of the Otis Hotel and AC Hotel Austin University.
Developed and led marketing plans for all hotels for 2021; helped bring hotels out of pandemic with a variety of creative digital strategies
Oversees the content and performance of multiple agencies for nine accounts' social media management, email marketing and digital ad program; increased all accounts' followings by at least 30% and doubled Acre 41's Instagram following in four months; took Canopy's account from 130 to nearly 9K followers through organic content and strategic content methods
Led marketing and PR efforts surrounding opening of Moxy Austin with total reach of nearly $40 million; led Canopy PR program and secured press in every major local publication and several regional/national pieces
Develops website content and performs basic design using Wordpress, Squarespace, Epic and (learning) One Hero Web by Hilton
Created content and launched Marriott leisure offers in the Marriott Bonvoy Offers Platform (MBOP) and compiles monthly reports on digital room nights, revenue and MPLUS performance
Developed new influencer marketing lists for Austin and San Antonio; vets and secures strategic influencer partnerships
Optimizes digital storefront on OTA's and review sites for all restaurants and hotels including Expedia, booking.com, Priceline, Yelp, Yext, TripAdvisor and Google My Business
Marketing Communications Manager
Hyatt Regency Hill Country Resort & Spa
August 2019 - June 2020
Responsible for strategic marketing planning and oversight of all marketing and PR programs, including managing the performance of multiple agencies.
Accountable for maintaining the property's large marketing budget
Implements national targeted digital ad and email marketing campaigns for the resort, restaurants, spa, golf and weddings that perform at a high ROI
Curates website content and collaborates with director of revenue management to drive promotions and sales
Works with group sales team to develop strategies to increase meeting, conference and catering bookings; spearheads organic social media plan (increased IG following by 14% in first six months) and collaborates with corporate team on paid strategy
conceptualizes and oversees unique events for resort outlets; acts as chief graphic designer for all ads and signage
serves as resort brand manager to ensure all Hyatt Regency brand guidelines are met; compiles monthly marketing reports for resort leadership and ownership
Soltas Communications/ FitTravelingMama
April 2018 - Present
Freelance communications and marketing professional for hire. Clients included the Clarksville Visitors Bureau in Tennessee.
Curated FitTravelingMama brand/blog and acts as photojournalist/editor for topics related to fitness, travel and motherhood. Secured paid or goods/services exchange with brands such as UVSkinz, Matilda Jane and Basic Invite.
DVL Seigenthaler PR & Advertising
April 2016 - April 2018
Oversaw and executed national media relations campaigns within the travel/hospitality, finance and tech industries. Clients range from FinTech start-ups such as Built Technologies to destinations such as the Gatlinburg, TN CVB.
Garnered PRSA Award of Merit for the Gatlinburg Wildfires crisis communications campaign
Successfully executed national media campaigns such as Deacon's New South steakhouse, Stay Alfred Hospitality's 505 Nashville property, Built Technology's Series A funding round and more, with placement in publications such as the Tennesean, Nashville Business Journal, Fortune, PE Hub, Geekwire, Bank Director, HuffPost, Skift and WSJ Pro.
PR & Social Media Manager
Sheraton Kona Resort & Spa at Keauhou Bay
July 2014 - December 2015
Developed and led strategic public relations and marketing plans; acted as media liaison and host; oversaw property advertising program and budget including design and layout; managed website content and social media platforms for property and signature restaurants; led online reputation management program and supported community relations efforts.
Conceptualized, planned and marketed the inaugural Manta Ray Week, which landed publicity in the L.A. Times, raised thousands of dollars for the Manta Pacific Research Foundation in 2015 and sold out hotel during weekend events
Led dinner and farm tour series at Sheraton Kona and conceptualized "Eat Local, Bee Sustainable" honey and craft beer-themed dinner; developed strategic partnerships with co-hosts and implemented PR, advertising and e-marketing plans for the 2015 series
Garnered media coverage worth $4.7 million in AVE during tenure
Increased total social media following by 40 percent (with a noted 300 percent increase on Instagram) during tenure
Becker Communications, Inc.
April 2012 - July 2014
Executed strategic public relations campaigns including media relations, event planning and marketing within various industries. Clients included the Waikiki Aquarium, Rock-A-Hula Waikiki, Duke's Waikiki, Forest City, Solar City, Hawaii Health Information Exchange, Aloha Petroleum, Universal Men's Clinic, Pacific Allied Products, United Airlines, Pacific Resource Partnership, Hawaii Crop Improvement Association, City and County of Honolulu's Transit-Oriented Development project and Hawaii Coffee Company.
Garnered national and statewide media coverage (I.e. San Francisco Chronicle, TravelAge West, Hana Hou Magazine) for the Waikiki Aquarium's 110th Anniversary, to include the launch of Amazing Adaptations - a new sea horse & sea dragon exhibit in 2014
Earned PRSA Koa Anvil (integrated campaign) Award for the Waikiki Aquarium's World Oceans Month in 2014
Received PRSA Koa Hammer (tactics) Award for the media launch surrounding a United Airlines flight from Dulles to Honolulu in 2013
Successfully planned Forest City's $30,000+ ceremony celebrating the completion of a military housing community on Marine Corps Base Hawaii in 2014
Spearheaded PR efforts (press conference, news release, editorial solicitation surrounding the launch of Chef Alan Wong's Kau coffee line in 2014)
Performed the media launch of: Universal Men's Clinic (formerly Hawaii Male Medical Clinic) in Honolulu and Seattle; the Hawaii Health Information Exchange's statewide health network infrastructure; Pacific Allied Products plastic bottling manufacturer; "I Mua Rail," the campaign to ignite excitement and increase favorable public opinion on the controversial Honolulu Rail Transit Project (2012 - 2014)
Media Relations Manager
Pearl Harbor Naval Shipyard & IMF
August 2009 - April 2012
Executed strategic media operations with local, state and national outlets to meet PHNSY goals and objectives; Trained and supervised team of 12 members for emergency response news conference center; Wrote content, performed photography, design and layout for the Shipyard Log publication, which was distributed to 5,000+ internal and external readers
Garned PRSA Koa Hammer Award for the national media campaign surrounding the dry-docking of Battleship Missouri in 2010
Drafted submission and won Historic Hawaii Foundation Preservation Award for the dry-docking of Battleship Missouri in 2010
Earned "Special Act or Service Award" bonus in 2010 for outstanding performance on crisis management team and revitalizing news conference center operations
Supported "Pearl Harbor Day" Dec. 7 international media relations in 2009, 2010 and 2011
Successfully spearheaded planning for the annual command picnic with 3,000+ guests in 2010
Reads and writes moderate Spanish; familiar with Italian
Nashville American Marketing Association (NAMA)
2012 - 2017
Public Relations Society of America (PRSA)
2010 - 2017
Hawaii Pacific University - Honolulu
Master of Arts in Communication with Distinction, 3.84 GPA
President, International Association of Business Communicators (IABC)
Member, MACOM Club
Butler University - Indianapolis
Bahelor of Arts in Journalism, 3.34 GPA
Concentration in Public Relations & Advertising
2004 - 2008
Founding Member and VP Publicity, ADrenaline Advertising Club (AAF)
Member, Public Relations Society of America (PRSA)
Butler University Cheerleading
Kappa Alpha Theta Women's Fraternity - Gamma Chapter