Work experience
Marketing Communications Manager
Hyatt Regency Hill Country Resort & Spa 
August 2019 - June 2020 
Responsible for strategic marketing planning and oversight of all marketing and PR programs, including managing the performance of multiple agencies.
  • Accountable for maintaining the property's large marketing budget
  • Implements national targeted digital ad and email marketing campaigns for the resort, restaurants, spa, golf and weddings that perform at a high ROI
  • Curates website content and collaborates with director of revenue management to drive promotions and sales
  • Works with group sales team to develop strategies to increase meeting, conference and catering bookings; spearheads organic social media plan (increased IG following by 14% in first six months) and collaborates with corporate team on paid strategy
  • conceptualizes and oversees unique events for resort outlets; acts as chief graphic designer for all ads and signage
  • serves as resort brand manager to ensure all Hyatt Regency brand guidelines are met; compiles monthly marketing reports for resort leadership and ownership 
 
Founder
Soltas Communications/ FitTravelingMama
April 2018 - Present 
  • Freelance communications and marketing professional for hire. Clients included the Clarksville Visitors Bureau in Tennessee. 
  • Curated FitTravelingMama brand/blog and acts as photojournalist/editor for topics related to fitness, travel and motherhood. Secured paid or goods/services exchange with brands such as UVSkinz, Matilda Jane and Basic Invite.
Account Supervisor
DVL Seigenthaler PR & Advertising
April 2016 - April 2018
Oversaw and executed national media relations campaigns within the travel/hospitality, finance and tech industries. Clients range from FinTech start-ups such as Built Technologies to destinations such as the Gatlinburg, TN CVB.
  • Garnered PRSA Award of Merit for the Gatlinburg Wildfires crisis communications campaign
  • Successfully executed national media campaigns such as Deacon's New South steakhouse, Stay Alfred Hospitality's 505 Nashville property, Built Technology's Series A funding round and more, with placement in publications such as the Tennesean, Nashville Business JournalFortune, PE Hub, Geekwire, Bank Director, HuffPost, Skift and WSJ Pro
PR & Social Media Manager
Sheraton Kona Resort & Spa at Keauhou Bay

​July 2014 - December 2015

 

Developed and led strategic public relations and marketing plans; acted as media liaison and host; oversaw property advertising program and budget including design and layout; managed website content and social media platforms for property and signature restaurants; led online reputation management program and supported community relations efforts.

 

  • Conceptualized, planned and marketed the inaugural Manta Ray Week, which landed publicity in the L.A. Times, raised thousands of dollars for the Manta Pacific Research Foundation in 2015 and sold out hotel during weekend events

  • Led dinner and farm tour series at Sheraton Kona and conceptualized "Eat Local, Bee Sustainable" honey and craft beer-themed dinner; developed strategic partnerships with co-hosts and implemented PR, advertising and e-marketing plans for the 2015 series

  • Garnered media coverage worth $4.7 million in AVE during tenure

  • Increased total social media following by 40 percent (with a noted 300 percent increase on Instagram) during tenure

 

Account Executive
Becker Communications, Inc.

​April 2012 - July 2014

 

Executed strategic public relations campaigns including media relations, event planning and marketing within various industries. Clients included the Waikiki Aquarium, Rock-A-Hula Waikiki, Duke's Waikiki, Forest City, Solar City, Hawaii Health Information Exchange, Aloha Petroleum, Universal Men's Clinic, Pacific Allied Products, United Airlines, Pacific Resource Partnership, Hawaii Crop Improvement Association, City and County of Honolulu's Transit-Oriented Development project and Hawaii Coffee Company.

 

  • Garnered national and statewide media coverage (I.e. San Francisco Chronicle, TravelAge West, Hana Hou Magazine) for the Waikiki Aquarium's 110th Anniversary, to include the launch of Amazing Adaptations - a new sea horse & sea dragon exhibit in 2014

  • Earned PRSA Koa Anvil (integrated campaign) Award for the Waikiki Aquarium's World Oceans Month in 2014

  • Received PRSA Koa Hammer (tactics) Award for the media launch surrounding a United Airlines flight from Dulles to Honolulu in 2013

  • Successfully planned Forest City's $30,000+ ceremony celebrating the completion of a military housing community on Marine Corps Base Hawaii in 2014

  • Spearheaded PR efforts (press conference, news release, editorial solicitation surrounding the launch of Chef Alan Wong's Kau coffee line in 2014)

  • Performed the media launch of: Universal Men's Clinic (formerly Hawaii Male Medical Clinic) in Honolulu and Seattle; the Hawaii Health Information Exchange's statewide health network infrastructure; Pacific Allied Products plastic bottling manufacturer; "I Mua Rail," the campaign to ignite excitement and increase favorable public opinion on the controversial Honolulu Rail Transit Project (2012 - 2014)

 

Media Relations Manager
Pearl Harbor Naval Shipyard & IMF

​August 2009 - April 2012

 

Executed strategic media operations with local, state and national outlets to meet PHNSY goals and objectives; Trained and supervised team of 12 members for emergency response news conference center; Wrote content, performed photography, design and layout for the Shipyard Log publication, which was distributed to 5,000+ internal and external readers

 

  • Garned PRSA Koa Hammer Award for the national media campaign surrounding the dry-docking of Battleship Missouri in 2010

  • Drafted submission and won Historic Hawaii Foundation Preservation Award for the dry-docking of Battleship Missouri in 2010

  • Earned "Special Act or Service Award" bonus in 2010 for outstanding performance on crisis management team and revitalizing news conference center operations

  • Supported "Pearl Harbor Day" Dec. 7 international media relations in 2009, 2010 and 2011

  • Successfully spearheaded planning for the annual command picnic with 3,000+ guests in 2010

 

Languages

Reads and writes moderate Spanish; familiar with Italian

 

 

Organizations

Nashville American Marketing Association (NAMA)

  • 2012 - 2017

Public Relations Society of America (PRSA)

  • 2010 - 2017

Education​
Hawaii Pacific University - Honolulu

Master of Arts in Communication with Distinction, 3.84 GPA

2008-2010

 

President, International Association of Business Communicators (IABC)

 

Member, MACOM Club

 

Butler University - Indianapolis

​Bahelor of Arts in Journalism, 3.34 GPA

Concentration in Public Relations & Advertising

2004 - 2008

 

Founding Member and VP Publicity, ADrenaline Advertising Club (AAF)

 

Member, Public Relations Society of America (PRSA)

 

Butler University Cheerleading

 

Kappa Alpha Theta Women's Fraternity - Gamma Chapter